Better Together: How Technology Partnerships Power the Modern Workforce

Flexibility Shouldn't Mean More Work

One of the most common hesitations we hear from businesses exploring on-demand staffing isn't about finding workers — it's about the operational lift that comes with managing them. Payments, tax documentation, compliance, onboarding — the administrative layer that surrounds a flexible workforce can feel like a second job.

That friction is a solvable problem. And the way you solve it is by building the right technology ecosystem around your platform.

That's exactly what we've done with Branch.

GigSmart + Branch: One Less Thing to Manage

Branch builds financial infrastructure for modern workforces. Their platform handles the movement of money — payouts, earnings tracking, and tax filing — for platforms that manage large contractor bases.

GigSmart is the first platform to adopt Branch's expanded embedded 1099 payout solution, which brings contractor onboarding, payments, earnings tracking, and year-end tax filing into a single unified system. For workers on G-Flex, that means faster access to earnings and a cleaner experience from first shift to tax season. For the businesses hiring them, it means one less operational variable to manage.

This isn't a feature bolt-on. It's infrastructure — the kind that makes flexible staffing more accessible for businesses that want the benefits without the overhead.

Building the Platform Your Workforce Actually Needs

GigSmart connects businesses to over 2 million workers nationwide through G-Force, G-Flex, and G-Board — tools built for workforce management, on-demand staffing, and permanent hiring. Underneath all of it is AI-driven matching technology that gets smarter with every shift posted, every worker rated, and every hire made.

The Branch integration is one piece of a larger commitment: that the platform businesses use to manage their workforce should handle the complexity of modern labor — classification, compliance, payments, scheduling — so operators can stay focused on running their business.

The future of workforce management isn't one tool that does everything adequately. It's an ecosystem of purpose-built technologies that work together seamlessly. We're deliberate about the partners we bring into that ecosystem, and Branch clears that bar.

What This Means Going Forward

Flexible workforce adoption is accelerating. More businesses are discovering that a core team plus a flex crew isn't a workaround — it's a competitive advantage. The platforms that support that model well will define how the industry operates over the next decade.

At GigSmart, we're building toward that. Every integration, every product update, and every technology partnership is oriented around the same goal: making it easier for businesses to build, manage, and scale a workforce that works for them.

The Branch integration is live. And this is just one example of where we're headed.

Ready to see what the platform looks like in practice? Visit gigsmart.com/business to learn more.

Mitch Catino is Co-Founder and COO at GigSmart.